Objective: To create an identity for the Children’s Month, following the visual concept of the brand.
Opportunity: For children, everything can be turned into fun if we use the imagination.
Idea: Transforming the visual concept through the use of illustrations in children's style, to create a playful atmosphere.
About the project
Identity used in TAM Children's Month campaign.
The visual concept of the brand was using characters photographed from below, showing the sky and a company plane. I demonstrated a stylistic flair to the Children’s Month campaign, by creating illustrations with a childlike style, to convey a playful atmosphere.