Objective: To identify and publicize airline routes to new destinations on social media.
Opportunity: The posts would reveal beauty and wonder of the new destinations.
Idea: Using a simple motif that mimics passport stamps to be applied on the photos of the new airline destinations.
About the project
Advertising label created to promote the New Routes (Portuguese: Novas Rotas) on TAM Airlines.
The request was for a seal to be used in social media posts of TAM Airlines to disclose new routes. This seal was applied to photos of the new destinations, imitating passport stamps.